30+ yearsin turf
20 yearsas a greenkeeper
100,000+YouTube subscribers
30 million+views
Meet Robbie
Robbie Lynn
Founder & Owner
Northern Ireland’s most recognised lawn care expert, offering a boutique lawn management service in greater Belfast.
I have been working in turf for over 30 years. These days I often joke it’s a lawnmower in one hand and a camera in the other.
Fun facts: apart from creating beautiful lawns, I love to unwind with a beer and a BBQ. And I don’t have a lawn of my own (but don’t let on!). Where I film is my family home, where I grew up. That’s why you will often see my dad Chris in a cameo role.
Meet the team
Jason Ellis
Robbie’s Right Hand Man
I’m in my 30’s, a family man with a couple of young kids who keep me super busy!
I’m often the one doing the work in the videos, as Robbie says he has to hold the camera.
Fun facts: I am rugby mad, England is my team.
(Don’t hold it against me!)
Bella
Customer Service
I was born on a farm in County Wicklow (the garden of Ireland), but I came to live with Robbie when I was 10 weeks old and I have been guarding the Premier Lawns office ever since. You might also see me out in the Premier Lawns van occasionally, or in the odd Premier Lawns YouTube video where I take on cameo roles. Folk say I am by far the cutest and most cuddly member of the team. I love the beach and forest walks, but I don’t like to swim.
The story so far
My early years
I was one of the kids who didn’t get on with school, and I left with no qualifications.
20 years on golf courses
I then spent 20 years as a greenkeeper and studied Sports Turf Science at Greenmount Agricultural College. The last eight of those years were at Clandeboye Golf Club.
2010
I had an itch to work for myself, so I went to night school and did an HNC in Business.
2012
As soon as that was finished, I started my first business, Premier Lawns.
2018
I started making YouTube videos. A shy fella scared to talk to a camera.
2024
I launched the Roots to Revenue podcast.
2025
iGrow Carpet launched, my own range of lawn care products.
Today
Three businesses, and the biggest lawn care channel on YouTube in Europe.
Three businesses
What started as me and a van has grown into three businesses.
Premier Lawns
Looks after a small number of lawns across greater Belfast.
Premier Lawns Media
Makes our videos for YouTube, Facebook, Instagram and TikTok.
iGrow Carpet
My own range of lawn care products, with a free Learning Hub that teaches people how to look after their lawns themselves.
Our social media channels
The channels are a big part of what we do now, and our videos are watched in over 100 countries.
Every video we make takes three days (or more) to film and edit. Some projects run for months at a time, and another fun fact is we film up to a year in advance.
We film at golf clubs like Clandeboye, Belvoir Park and further afield, to show how the pros do it and break those methods down to teach people how to do it in their own gardens. Spring is our busiest filming season, and it is also when the most enquiries land. If you contact us in spring, we are usually too busy to take anything new on.
You can find Premier Lawns on YouTube, Facebook, Instagram and TikTok.
YouTube Facebook Instagram TikTokThe Roots to Revenue podcast
I also host the Roots to Revenue podcast, where I bring business owners from all over the UK on to talk about their businesses, the challenges they have faced and what they have learned along the way. Find it on YouTube, Spotify and Apple Podcasts.
iGrow Carpet
iGrow Carpet grew straight out of the channel. Thousands of people wanted to learn how to look after their own lawns, and I can’t be everywhere at once. That’s why I created my own fertiliser brand with a strong focus on education first.
The free Learning Hub
We took over 400 videos, picked the best of them and broke everything down into a proper learning platform. Courses, masterclasses, guides and lawn calculators, all free to use.
Visit the Learning HubA simple plan to follow
Plain advice paired with the right products, with clear instructions that anyone (or their granny) could follow!
Shop iGrow CarpetCollaborations
Premier Lawns is represented by Driven Talent. If you are interested in brand sponsorship deals, product promotions, affiliate programmes or other collaborations, all enquiries go through Katie Clarke at Driven Talent.
Email KatieOur customers say
Malone Road, Belfast
Stranmillis, Belfast
Knock, Belfast
We work in partnership with our clients to create beautiful lawns
Because of our work on social media, we get far more enquiries than we can take on. We only take on a small number of new lawns each year, and it takes three short steps to find out if yours can be one of them.
1. Check your postcode
Pop it into the checker to see if you are on our route.
2. Submit your lawn details
Fill in the short form so we can review your garden.
3. We'll be in touch
We'd love to help everyone, but our limited capacity means we can't take on every garden. If yours is a good fit, we'll get in touch.
iGrow Carpet
If we don't cover your area or are fully booked, check out iGrow Carpet. This is my own range of lawn care products, featuring a full free online learning hub, masterclasses, and tools to get the most from your lawn.